It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.
The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. Wild Thinking provides unique access to thinking from the most original organizations in business today. If you've tough decisions ahead, this book will make high-level thinking easy to follow. It encourages you to see your business from new perspectives, demonstrating how to solve business challenges and build your brand.
Featuring interviews with leading brand directors, Wild Thinking will provide readers with the confidence to run their business differently, while sharing previously untold stories including McLaren's Chief Marketing Officer explaining who their nemesis is, what disappoints Ocado about their competitors, whether the people who work at Ascot see the brand in the same way as their visitors, and what wakes the Google brand up at 4am.