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Wild Thinking

25 Unconventional Ideas to Grow Your Brand and Your Business

Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, Instagram, McLaren, Fitness First, Eurostar and Diageo.
Available to pre-order from 3rd February 2019
    Paperback£19.99
    Hardback£60.00
EAN: 9780749484507
Edition: 1
Published:
Paperback
Format: 234x156
352 pages
    About the book
    Table of contents

About the book

It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. Wild Thinking provides unique access to thinking from the most original organizations in business today. If you've tough decisions ahead, this book will make high-level thinking easy to follow. It encourages you to see your business from new perspectives, demonstrating how to solve business challenges and build your brand.

Featuring interviews with leading brand directors, Wild Thinking will provide readers with the confidence to run their business differently, while sharing previously untold stories including McLaren's Chief Marketing Officer explaining who their nemesis is, what disappoints Ocado about their competitors, whether the people who work at Ascot see the brand in the same way as their visitors, and what wakes the Google brand up at 4am.

About the authors

Nick Liddell

Nick Liddell is Director of Strategy for award-winning brand consultancy of the year The Clearing. When he's not working his way through an alphabet of the world's biggest and best brands including Amex, BP, Guinness, Heinz, McLaren, Samsung, Prada, he speaks at business schools, conferences and universities, and is Visiting Fellow at Cranfield University. Liddell's job is to help clients make the most of their brands to grow their businesses, and find their 'Clear Defendable Territory'. He's a previously published author and regular contributor to the Huffington Post and marketing / brand titles.

More about Nick Liddell

Richard Buchanan

Richard Buchanan is Managing Director and one of the founding partners behind the award-winning brand consultancy The Clearing. With over twenty years experience Buchanan has helped both start-up and iconic international brands discover their 'Clear Defendable Territory.' From McLaren and Fitness First to Wimbledon and Ocado - Richard specialises in connecting businesses and brands with their customer. And as a straight-talking Mancunian with a passion for design and innovation, he regularly comments, writes and speaks about marketing, branding and design. Over the past eight years, Buchanan and The Clearing have won more than thirty industry awards - including D&AD, DBA Design Effectiveness and The Drum's Brand Consultancy of the Year.

More about Richard Buchanan