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Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

In association with

EAN: 9780749465438
Edition: 5
Format: 233x154
280 pages

About the book

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

About the authors

John Foster

John Foster, FCIPR, is a specialist freelance journalist writing on management and technical issues in the printing industry. He is a regular contributor to the IPR magazine profile. He has held public relations posts with Pira International and with the Institute of Practitioners in Advertising (IPA). He is an honorary member of the IPA, a member of the CAM Education Foundation and an associate member of the Foreign Press Association.

More about John Foster

John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject.

Writing Magazine