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The Professionals' Guide to Publishing

A Practical Introduction to Working in the Publishing Industry

Gill Davies, Richard Balkwill

Get a practical introduction to working in the publishing industry and a clear overview of its many functions, including editorial, production, sales and marketing.

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EAN: 9780749455415

Edition: 1

Published: 03 Feb 2011

Format: 234 x 256

320 pages

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About the book

The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.

Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.

About the authors

Gill Davies worked in publishing for 26 years, and was one of the UK's leading academic publishers. She has worked all over the world and was a member of the governing council of the Publishers' Association. Now retired, she was also Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing.

Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.

Gill Davies

Richard Balkwill

- Chapter - 01: Publishing – art or science?;
- Chapter - 02: Publishing as a business;
- Chapter - 03: The work of the commissioning editor;
- Chapter - 04: Marketing;
- Chapter - 05: Sales, distribution and the supply chain;
- Chapter - 06: Publishing services and production;
- Chapter - 07: Why publishers need to know about the law;
- Chapter - 08: Understanding how rights and permissions work;
- Chapter - 09: Careers in publishing

Reviews

Sheila Bounford

There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people working in our business who are in day-to-day contact with publishers and customers.

Rebecca Haworth

This title is a plain-speaking guide to the business of what goes into making and selling a book for those just starting out in publishing. The book goes a long way to fill in those crucial gaps in knowledge for those in their first job in publishing, or still trying to get to grips with who does what and why.

Abstracts of Public Administration, Development and Environment

This handbook allows the readers to become familiar with legal, taxation, and employment regulations, and how to avoid bureaucracy in the EU. A practical source, the handbook discusses some of the key issues that need to be addressed when drawing up a business plan for operation in a new EU market.

The Self Publishing Magazine

This clear, detailed, and soberly factual account of the ins and outs of book publishing as a business is aimed, as the title makes clear, at would-be-publishers...But much of its contents will be of equal interest to aspiring or practising writers...The guide's authors are reasonably up-front about a central question of equal interest to writers and publishers alike: how to tell in advance whether a book will sell or not.

There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people working in our business who are in day-to-day contact with publishers and customers.
Sheila Bounford

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