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3 Important Things to Consider When Implementing a Smarketing Programme

Organizational change and implementing processes nearly always come with some challenges. Understand the three key things you need to remember when integrating a smarketing programme to ensure you tackle the most common issues and opportunities, with this video from the authors of Smarketing.

From creating a strategy that allows for bringing together departments at the highest level, to driving the behaviour within the organization in the same direction with the same processes, to meet a common goal, ensure you successfully blend the sales and marketing functions into one coherent unit with a single view, using this expert advice.