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B2B Marketing: The Difference Between a Plan and a Strategy

In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the second of three key B2B marketing fallacies, highlighting the differences between a marketing plan and a marketing strategy (and how you can use each correctly to achieve your objectives).

B2B Marketing Strategy (9780749481063)
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B2B Marketing Strategy

Heidi Taylor
From £19.99