David Barnett on Understanding the Basics of Online Brand Protection
31st May 2017 | David N. Barnett
In this video, David Barnett outlines the basic practices of Online Brand Protection including how both brand monitoring, and enforcement against infringed content, is carried out.
David Barnett is the author of the new book Brand Protection in the Online World. This book explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, it provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
David Barnett has spent the last 12 years as Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, assisting global brands to Search-Find-Stop brand abuse online.