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Behind the Book: Crisis, Issues and Reputation Management

5th April 2014 | Andrew Griffin

Regester Larkin CEO Andrew Griffin covers reputation in the digital age, Tesco and the horsemeat scandal, and more in two new videos.

In this Behind the Book video Andrew covers categorizing crises and talks in-depth about Tesco's handling of the horsemeat scandal.

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Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

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