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Behind the Book: Supplier Relationship Management by Jonathan O'Brien
In this video, CEO and author Jonathan O'Brien takes us behind his book, Supplier Relationship Management.
Supplier Relationship Management (SRM) plays a vital role in the success of an organization. O'Brien describes how SRM can help unlock the hidden value in your supply base, by addressing the following questions:
- How do organizations make SRM happen in practice?
- How does SRM integrate with other strategic initiatives such as Category Management?
- Is SRM a good or bad thing for a supplier?
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Jonathan O'Brien is an award-winning author and leading practitioner in the field. The 2nd Edition of Supplier Relationship Management clarifies links between procurement and supply chain management and explains how 'The Orchestra of SRM®' approach helps design a highly effective SRM program.