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Building Brand Experiences: Essential Elements to Consider

What are the essential elements needed to build a successful brand experience? From brand values to creating a brand promise and aligning its positioning, it is important to consider every essential element.

In this video, Darren Coleman, author of Building Brand Experiences, highlights the key cornerstones to focus on when building your experiences, why they are invaluable business assets, and provides core guiding principles to help scale your experiences in an effective and streamlined way.