We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Public Relations

Content or context - which is more important to your digital marketing strategy?

18th May 2016 | Simon Kingsnorth

In this video Simon Kingsnorth discusses how content and context must work together when sitting down to plan your content marketing strategy. Kingsnorth also discusses the importance of authenticity in brand communication and future-proofing your digital strategy.

Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone