Cris Beswick delivers an Overview of Building a Culture of Innovation

Cris Beswick the co-author of "Building a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your Business". Delivers and overview of his new book.

By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.