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Driving Creativity in Business

18th November 2016 | Claire Bridges

In this video Claire Bridges, author of In Your Creative Element, discusses how business leaders can drive a creative culture, and how people don’t necessarily have to fit the ‘rebellious creative’ stereotype.

Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest Managing Directors ever working for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people in the world to hold MSc in Innovation, Creativity and Leadership from City University London, on which In Your Creative Element is based. She also has 20 years of front-line experience working in the creative industries with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS on thousands of creative projects and training over 10,000 people.

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.

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In Your Creative Element