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How to Build the Foundations for Successful Account-Based Marketing (ABM)
11 July 2018
In this video, Bev Burgess explores the key elements for building a successful ABM programme, from positioning it as a business initiative and securing the right sponsorship and funding, to investing in people and technology.
Save 20% off A Practitioner's Guide to Account-Based Marketing with discount code VMKABM20
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