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How to Build the Foundations for Successful Account-Based Marketing (ABM)

11th July 2018 | Bev Burgess

Discover the key elements for building an ABM programme and positioning it as a business initiative

In this video, Bev Burgess explores the key elements for building a successful ABM programme, from positioning it as a business initiative and securing the right sponsorship and funding, to investing in people and technology.  

Save 20% off A Practitioner's Guide to Account-Based Marketing with discount code VMKABM20

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