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How have brand values been devalued?

23rd November 2017 | Giles Lury

In this video Giles Lury, author of The Marketing Complex, argues why principles or beliefs are much more valuable than values.

The Marketing Complex enables marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.

Giles Lury is a Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation.

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The Marketing Complex