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How Have Transformational Technologies Impacted Retail?

Modern technology has been the cause of some dramatic changes within the retail landscape. In this video, Michael White, co-author of Sales & Marketing Channels, discusses 4 of the biggest changes brought about by transformational technologies:

  1. eCommerce sales
  2. Multichannel/Omnichannel sales
  3. Aggregators
  4. New platforms

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Learn how to build and manage distribution strategy with Sales & Marketing Channels. In its third edition, this global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market.