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How to Develop a Robust Digital Marketing Strategy

In this video, Simon Kingsnorth, author of Digital Marketing Strategy, explains how to create a digital marketing strategy, from analysing the essential digital platforms, through to planning, implementation and success measurement.

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About the Book

Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries in Digital Marketing Strategy, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.