How to Identify Behaviours that Will Become Mainstream and Those That Won't

Tapping into marginal behaviours can seem like a risk if you don’t know which ones will take off and which will remain in the margins.

Helen Edwards explores how to read behaviours using eight beacons that businesses can implement in order to understand their potential journey into the mainstream before they jump on the trend. Discover how all resistance is not the same, the differences between resistance and curiosity and look into examples of how behaviours can fit in the beacons in this video.