Innovation: Mitigating the risks of failure
Is there anything in common between the brands that have been successful (and unsuccessful) when innovating?
In this Off the Page event highlight, authors Nick Liddell and Claire Bridges explore why innovation should be embedded within your company's culture, and how the 70/20/10 rule can help you to try new ideas with minimal risk. With examples from Google and IBM, they discuss why being prepared to learn is key to resilience, and how technology enables us to innovate more than ever.
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