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Dan Croxen-John on Investing in Conversion Rate Optimization

In this video, Dan Croxen-John explains why some people choose to invest in CRO and why some website optimization programs do not always deliver the expected results.

Dan Croxen-John is co-author of the new book E-Commerce Website Optimization. This book goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.

Dan Croxen-John is CEO of AWA Digital, an ecommerce conversion optimization agency with clients and offices around the world. Dan is a certified Web Analyst and a Fellow of the Institute of Direct Marketing.