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Go to HR, Organizational Development & Coaching

John G. Fisher on Putting Strategic Brand Engagement Into Practice

26th January 2017 | John G Fisher

By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

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HR, Organizational Development & Coaching

Keep up to date with innovation and best practice in human resource management, organizational development, coaching and learning & development for both professional and academic success. We publish books, articles, videos and online resources by leading experts such as Michael Armstrong, Bernard Marr and Perry Timms.

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Strategic Brand Engagement