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Driving Business Growth Through Effective E-Commerce

In this video, the authors of Leading Digital Strategy talk about the struggles faced by leaders who consider themselves as 'digital immigrants', and how they can overcome this to make a success from their e-commerce efforts.

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About the Book

To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organizations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies, and models to improve the effectiveness of your company's online offering.