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Leading Digital Strategy: Where is the Digital Growth in Today's Retail Market?

22nd April 2015 | Christopher Bones, James Hammersley

The assumption of the past ten years has been that, if you start a digital channel, it will grow and grow fast. However, this is not always the case; there have been winners and losers. The authors of Leading Digital Strategy discuss what makes that difference.

Following several new reports on retail performance, some UK companies are starting to look around for that elusive digital growth. The assumption of the past ten years has been that, if you start a digital channel, it will grow and grow fast. However, this is not always the case; there have been winners and losers. The authors discuss the latest retail figures from the Office of National Statistics and touch on two case studies from Fat Face and Marks & Spencer to give context to the debate. Between them, they outline some of the factors that have affected seasonal performance for different companies and what this says about how retailers see their digital channels.

You can order Leading Digital Strategy for 25% off the RRP of £19.99 when you use the code LDST25 at checkout on this site.

From £16.66

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Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

From £16.66