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Make Your Brand Better by Adopting Big Ideas

14th April 2015 | Nick Kendall

Has the pendulum swung too far against brand building?

In this video Nick Kendall, editor of What is a 21st Century Brand? shares his belief that we need bigger ideas, rather than short-term, agile solutions, to join the inside and outside, generate innovation and more.

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Has the pendulum swung too far against brand building?

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Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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