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Media Interview Techniques: Who Needs Them?

Media Interview Techniques: Who Needs Them?

Robert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. 

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Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help you prepare for that occasion when you are called upon to represent your organization publicl