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Social Changes and their Impact on Market Research

In this video, Dr Michelle Goddard, Director of Policy and Standards at the Market Research Society, discusses social changes, the importance of trust, and the impact that these are having on Market Research.

Dr Michelle Goddard, along with Debrah Harding, Managing Director of the Market Research Society, is a contributor to The Market Research and Insight Yearbook. Their chapter, Digital World and Private Lives, reviews the current data and privacy landscape, the legislation which affects data and the impact it has on research, and an MRS initiative, Fair Data, which has been established to retain and regain trust in the data world.

The Market Research and Insight Yearbook (9780749478339)
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The Market Research and Insight Yearbook

The Market Research Society
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