Michelle Goddard – Social Changes and their Impact on Market Research
1st June 2016
In this video Dr Michelle Goddard, Director of Policy and Standards at the Market Research Society, discusses social changes, the importance of trust, and the impact that these are having on Market Research.
Dr Michelle Goddard, along with Debrah Harding, Managing Director of the Market Research Society, is a contributor to The Market Research and Insight Yearbook. Their chapter, Digital World and Private Lives, reviews the current data and privacy landscape, the legislation which affects data and the impact it has on research, and an MRS initiative, Fair Data, which has been established to retain and regain trust in the data world.
In an exclusive selection of case studies, The Market Research and Insight Yearbook challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.