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Shaun Smith discusses Misconceptions about Brand Purpose

What are the Misconceptions about Brand Purpose

Shaun Smith is founder and partner of the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has been featured many times on CNBC's Ask the Expert programme. 

On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. 

Pre-order #onpurposebook by @ShaunSmith_CEM and Andy Milligan and save 20% with discount code MKTOPT http://bit.ly/1J2a5nG