Shaun Smith discusses Misconceptions about Brand Purpose
What are the Misconceptions about Brand Purpose
Shaun Smith is founder and partner of the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has been featured many times on CNBC's Ask the Expert programme.
On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences.
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