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Smarketing: A New Way of Thinking for Sales and Marketing

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. However, with the overwhelming impact of continuous disruption, this model has become outdated.

Smarketing is a blended approach to sales and marketing, designed to create a closer and more joined-up experience for customers, making any organization more efficient and effective as a result. In this video, co-authors Adam Gray, Tim Hughes and Hugo Whicher provide a blueprint for the process of driving alignment to optimize customer experience and achieve stronger business growth.