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Smarketing: The New Sales and Marketing Funnel

Whereas sales and marketing have traditionally worked around different KPIs, drivers and reporting, this video explains the benefits of redesigning the sales funnel to bring together all key marketing and sales metrics and determine sales, revenue and profits in one single, measurable process.

Tim Hughes, Adam Gray and Hugo Whicher, co-authors of Smarketing, explain why different types of people should be working in the sales funnel at different points, compared to the roles and responsibilities required in the traditional pipeline.