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The Customer Lens

Alan Braithwaite, co-author of Business Operations Models, in conversation with John Manners-Bell, author of Supply Chain Ethics, introduces the customer lens: how customers view the value-add that a product or service provides.

Alan Braithwaite is Visiting Professor at Cranfield University and specializes in supply chain strategy and operational excellence in the retail, manufacturing and service sectors. He is Founder and Executive Chairman of LCP Consulting, which collaborates with over 400 companies internationally.

John Manners-Bell is Founder and CEO of Transport Intelligence Ltd which since 2002 has developed a market leading position in the provision of market research to a range of blue chip customers and governmental organisations.

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