The Growth of Experiential Marketing and Demands of Cultural Change

In this video, Shirra Smilansky, author of Experiential Marketing, reveals why experiential marketing has grown so much in such a short space of time. From the effects of new decision-makers previously influenced by 'youth brands' to the behaviour of new audiences and their willingness to engage and interact with authentic, live brand experiences.

Watch this video to understand how to use experiential marketing to create authentic engagement with Gen Z and millennial consumers.