We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

The Growth of Experiential Marketing and Demands of Cultural Change

9th April 2018 | Shirra Smilansky

What has triggered such a rise in experiential marketing?

In this video, Shirra Smilansky, author of Experiential Marketing, reveals why experiential marketing has grown so much in such a short space of time. From the effects of new decision-makers previously influenced by 'youth brands' to the behaviour of new audiences and their willingness to engage and interact with authentic, live brand experiences. 

Watch this video to understand how to use experiential marketing to create authentic engagement with Gen Z and millennial consumers.

Like this video? Subscribe to our YouTube channel.

About the Book

Experiential Marketing provides the cutting-edge techniques needed to integrate immersive brand experiences into your marketing strategy and amplify engagement. Save 20% with discount code VMKEX20

From £16.66

Learn more


Marketing & Public Relations

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone

Featured Titles

Experiential Marketing