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The Need for Truth in Prestige Branding - Reimagination

In this fourth and final video Wolfgang Schaefer and JP Kuehlwein, co-authors of Rethinking Prestige Branding: Secrets of the Ueber-Brands, discuss the importance of truth in prestige branding, using examples to highlight the opportunities available to brands and how they can be implemented.

 Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.