We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Public Relations

Translating 'Why' into 'What' and 'How'

1st September 2015 | Shaun Smith

On Purpose: Translating 'Why' into 'What' and 'How'

Shaun Smith co-author of "On Purpose Delivering a Branded Customer Experience People Love". Outlines core branding principles businesses must consider in terms of translating 'Why' into 'What' and 'How' to create long-term sustainability across the board. 

On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. 

Pre-order #onpurposebook by @ShaunSmith_CEM and Andy Milligan and save 20% with discount code MKTOPT http://bit.ly/1J2a5nG

Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone