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Translating 'Why' into 'What' and 'How'

On Purpose: Translating 'Why' into 'What' and 'How'

Shaun Smith co-author of "On Purpose Delivering a Branded Customer Experience People Love". Outlines core branding principles businesses must consider in terms of translating 'Why' into 'What' and 'How' to create long-term sustainability across the board. 

On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. 

Pre-order #onpurposebook by @ShaunSmith_CEM and Andy Milligan and save 20% with discount code MKTOPT http://bit.ly/1J2a5nG