Translating 'Why' into 'What' and 'How'
1st September 2015 | Shaun Smith
On Purpose: Translating 'Why' into 'What' and 'How'
Shaun Smith co-author of "On Purpose Delivering a Branded Customer Experience People Love". Outlines core branding principles businesses must consider in terms of translating 'Why' into 'What' and 'How' to create long-term sustainability across the board.
On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences.
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