Virtual Reality: Passing Trend or Enduring Marketing Tool?

Virtual Reality (VR) is unique in the marketing world as a completely new way of experiencing content - rather than simply an evolution of an existing medium, such as 3D. As it crosses the chasm into mainstream uptake thanks to elements like 360 video, marketers now face the challenges of education, training and implementation in the workplace, to be able to develop successful VR campaigns.

In this video, Henry Stuart, author of Virtual Reality Marketing, explores the position of VR on the Gartner ‘technology hype-cycle’ and the peaks and troughs of technological advancements, revealing where VR currently sits and the answer to questions like, is it going to survive? Will it really be the next big thing, or will it fizzle out?