Danny Rogers: What can campaigns learn from each other?
23rd January 2017 | Danny Rogers
Danny Rogers, author of Campaigns that Shook the World, discusses what campaigns can learn from each other, including across industries and disciplines. He also discusses the importance of strategy, tactics and leadership all working alongside each other for a campaign to be a true success.
Danny Rogers is one of the world's pre-eminent media and marketing journalists. He has been editor of Campaign and PRWeek and is currently group editor-in-chief of the Brand Republic group. He has won many industry awards including the British Society of Magazine Editors' 'Editor of the Year' in 2008. Rogers has also been a contributing editor to The Independent, The Guardian and Financial Times' Creative Business, and is a regular commentator on international broadcast media.
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.