Danny Rogers: What Can PR Campaigns Learn from Each Other?
Danny Rogers, author of Campaigns that Shook the World, discusses what campaigns can learn from each other across industries and disciplines. He also discusses the importance of strategy, tactics and leadership all working alongside each other for a campaign to be a true success.
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About the Book
Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change.