We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Public Relations

What's the Point of a TV Channel?

26th January 2016 | Andy Bryant, Charlie Mawer

In this first video, Andy Bryant and Charlie Mawer, co-authors of The TV Brand Builders, discuss the roles of channels in contemporary television. In doing so they ask whether, given the rise of online programming, the future of TV channels is at risk. They also shed light on the key ingredients of TV channel branding, including the key role of ‘idents’ in providing a clear and consistent identity to a TV channel brand, making them the glue between potentially disparate programming.


Buy now

Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone