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What's the Point of a TV Channel?

26th January 2016 | Andy Bryant, Charlie Mawer

In this first video, Andy Bryant and Charlie Mawer, co-authors of The TV Brand Builders, discuss the roles of channels in contemporary television. In doing so they ask whether, given the rise of online programming, the future of TV channels is at risk. They also shed light on the key ingredients of TV channel branding, including the key role of ‘idents’ in providing a clear and consistent identity to a TV channel brand, making them the glue between potentially disparate programming.

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Marketing & Public Relations

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