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Why Copywriting is a Crucial Skill for Every Marketer

Gone are the days of just TV and mail – customers are now inundated with copy and messages projected in all areas of their lives. The impact of this is that people are desperate to avoid copy, which makes copywriting an even more crucial skill for marketers to have.

Here Andy Maslen, author of Persuasive Copywriting, explores the need for marketers to tailor messages exactly to the customers’ profile, needs and problems. He argues that attention spans have nothing to do with it, but why customers will now only read copy that is relevant to them.

Watch this video to learn how to make your copy more compelling, concise and clear, and truly engage with your customers.