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Swipe for Success
Apps and Advice to Make Your Business Fly
Learn from the insights of how successful fintech entrepreneur Anne Boden founded award-winning challenger bank Starling, and discover practical advice and digital solutions which will help anyone successfully start and grow a business.
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EAN: 9781789667134
Edition: 1
Published:
Format: 216 x 138
264 pages
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About the book
Swipe for Success is your guide to turning a brilliant idea into a tremendous commercial success. Written by fintech entrepreneur and founder of the award-winning Starling Bank, Anne Boden, this book will transform the way business owners tackle the day-to-day running of their companies.
The entrepreneurial workspace is an exciting place to be. The start-up spirit shows no sign of waning and throughout the world, 70 new firms, of every type, are registered every hour. It's a thrilling time to branch out on your own or grow your business.
Swipe for Success provides straight-talking advice from a fellow business owner. It will revolutionize the fortunes of your company and introduces tried-and-tested digital solutions that will resolve all sorts of business, productivity, finance, management and customer difficulties that you may encounter. Anne Boden takes the hard work out of running your company, to leave you to do what you do best: make your business fly.
About the authors
Anne Boden MBE is the founder and CEO of Starling Bank, based in the UK. She began her 30 year career in the finance sector as a graduate trainee with Lloyds Bank. In 2012 she became COO of Allied Irish Bank. In 2014 she founded the mobile bank Starling. She is a regular speaker and commentator on the role of fintech in modern life.
Table of contents
- Section - ONE: Getting started;
- Chapter - 01: Planning and preparation;
- Chapter - 02: Forming a company;
- Section - TWO: Banking, finance and accounting;
- Chapter - 03: Banking;
- Chapter - 04: Accounting;
- Chapter - 05: Financial forecasting/keeping track of KPIs;
- Chapter - 06: Raising money;
- Section - THREE: UX and customers;
- Chapter - 07: Building a website and testing your UX;
- Chapter - 08: Mobile money;
- Chapter - 09: Loyalty programmes and what your customers value most;
- Section - FOUR: Time management, productivity and diaries;
- Chapter - 10: Time;
- Chapter - 11: Productivity;
- Chapter - 12: Managing your stock and inventory;
- Section - FIVE: Team management and leadership;
- Chapter - 13: Recruitment and your first employee;
- Chapter - 14: Managing workflow, the remote team and managing performance;
- Section - SIX: Communication;
- Chapter - 15: Internal communication;
- Chapter - 16: External communication - customers and clients;
- Chapter - 17: Cyber insurance and cyber risk;
- Chapter - 18: Legal and regulatory requirements- keeping up with bigger counterparts
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