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Susanne Madsen- The Yin and Yang of Project Leadership

3rd January 2014 | Susanne Madsen

Project leadership expert Susanne Madsen, author of The Power of Project Leadership, explains how to improve your leadership skills and get the most out of your team through a 'yin and yang,' model that challenges your team as well as supporting it.

Susanne Madsen- The Yin and Yang of Project Leadership

In order to provide your team with the best conditions for growth and enable them to generate optimal results on the project, you must do two things; 1) You must demand a great outcome, and 2) You must enable your team to generate that outcome. You have to ask challenging questions, set high standards and expect the best quality on the one hand, and on the other you have to provide the team with all the support it needs to deliver.

The ability to fully support and enable your team to grow and at the same time challenge and stretch it, is a skill that can be learnt and honed over time. Let us look at how you can do that by using the concepts of yin and yang.


Yin symbolizes the feminine elements such as listening, supporting, coaching and maintaining stability. Supportive yin-leaders have a deep respect for people and want to understand what drives and motivates each person. They spend one-on-one time with people assisting them to grow and develop and building up their confidence. They are good at praising people for a job well done and will often ask what type of help the individual needs. Yin-leadership is enabling and is concerned with making it possible for others to flourish, lead and contribute.

Yang, on the other hand, symbolizes the masculine element, which is challenging, demanding and factual. This side of leadership sets a high standard and expects the team to deliver to it. Yang-leaders have a strong sense of direction. They are action-oriented and results-driven. They ask challenging questions, hold people to account and may come across as forceful. They are assertive and push the team to deliver to the best of its ability and expect nothing but excellence.

It is the yang element that pushes the team to continuously improve and innovate, and the yin element that steps back and enables the team to do so. We could say that yin is a predominant heart-based approach, whereas yang is a predominant rational or head-based approach.

Project leaders use ample amounts of both yin and yang

Consider the below diagram. It shows that project leadership encompasses a high degree of yin as well as yang. Team members need both their manager in order to perform and thrive.


We have to support and enable people to lead on the one hand, whilst on the other challenge and drive results. When these two elements are combined in a holistic way we find tough project leaders who care about people; they care about their client and they care about their team. They involve people in the decisions that affect them and they ask questions that empower and stimulate creative and innovative thinking. 

Imbalances in yin and yang creates a lopsided leadership style

When managers have a preference for either yin or yang, they can develop a lopsided or dysfunctional style. Either the yin or the yang element has grown to dominate and stunt the other. Leaders who have a lot of yang, and very little yin, tend to create stress around them. They demand a lot but don’t give the team the security, confidence and space it needs to perform. On the other hand, when leaders only use yin, they run the risk of being too soft and nice and supporting people without looking for a return.

 Teams need the dynamic tension of both yin and yang and leaders need to reconcile the two. Leadership is not about “either/or” but about “and”. We must be enabling and forceful; forgiving and demanding; flexible and tough; supportive and challenging.

 What is your own style?

Are you aware of how much yin and yang you use to lead and manage people? Why not ask the members of your team how they perceive you? Print off the above matrix and ask each person where they would place you. What you may find is that their perception of how challenging and supportive you are is very different from what you imagined. It will increase your self-awareness and open up a conversation that will improve trust between you and your team member.

The Power of Project Leadership is out now! You can order your copy at a discount of 25% with the code PPLE25 at checkout on www.koganpage.com.

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The Kogan Page range of management and leadership books combines leading authors, practicality, detailed case studies and best-practice methodology. Our books are used by managers and leaders worldwide to make informed decisions based on the latest business thinking. Follow us on Twitter @KPMgmtLeaders.

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