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Market Research in Practice Series

A unique series of books published in collaboration with the Market Research Society (MRS), designed to explore and advise on the latest developments in market research thinking and practice.

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Total results: 5
Qualitative Research (9780749454647)
Sheila Keegan
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Researching Customer Satisfaction and Loyalty (9780749443368)
Paul Szwarc
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Consumer Insight (9780749442927)
Merlin Stone, Bryan Foss, Alison Bond
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Market Intelligence (9780749442019)
Martin Callingham
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The Effective Use of Market Research (9780749442002)
Robin Birn
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