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About the Author

Alan Pulford

Alan Pulford is the marketing director of the Multimedia Marketing Consortium, visiting fellow at the Manchester Metropolitan University and Course Director and Senior Academic Advisor to the Chartered Institute of Marketing.

Books by Author

Strategic Marketing Communications

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications…

Published: July 1999, Paperback,
EAN: 9780749429188

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