Our Products
About Us
About the Author
Alan Pulford
Alan Pulford is the marketing director of the Multimedia Marketing Consortium, visiting fellow at the Manchester Metropolitan University and Course Director and Senior Academic Advisor to the Chartered Institute of Marketing.
Books by Author
This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures…
Published: July 1999, Paperback,
EAN: 9780749429188