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About the Author

Barry Leventhal

Dr Barry Leventhal is a leading UK authority on geodemographics. He chairs the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and is a leading voice in the UK information industry.

Books by Author

Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.

Published: January 2016, Paperback,
EAN: 9780749473822

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