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About the Author

Barry Leventhal

Dr Barry Leventhal is a leading UK authority on geodemographics and a marketing analytics expert. He is Emeritus Chair of the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and a leading voice in the UK information industry. He was recently awarded the MRS Gold Medal Award - the association's rarest accolade, presented for the first time since 2008 - in recognition of his lifetime of exceptional achievement and contribution to the research profession.

Books by Author

Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

From £16.66

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

Published: February 2018, Paperback,
EAN: 9780749479930

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

From £24.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.

Published: January 2016, Paperback,
EAN: 9780749473822

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