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About the Author

Betty Adamou

Betty Adamou is a designer & researcher, and founder of Research Through Gaming (RTG). Her design, academic and commercial work has secured Betty Adamou multiple awards for innovation in research, and she has been named "one of seven women shaping the future of Market Research". Her pioneering work in game-based research methods means her services have been called upon by Fortune 500 brands such as VF Corporation, Campbell's Soup, and Accenture. She's also been called upon to work collaboratively with other quality market research companies, providing ResearchGame designs on behalf of household brands like Coca-Cola and Disney.

Books by Author

Games and Gamification in Market Research

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…

Published: November 2018, Paperback,
EAN: 9780749483357

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