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About the Author

Charlie Mawer

Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including the BBC, UKTV, NBC Universal and Fox, winning myriad creative awards including European Agency of the Year for four successive years. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&AD.

Books by Author

The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer


From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting.

Published: April 2016, Paperback,
EAN: 9780749476687

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