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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Claire Brooks

Claire Brooks is President and Managing Director of ModelPeople Inc, a global branding company offering branding insights and strategic solutions to a wide range of international clients. Her global consulting firm developed the Strategic Empathy® framework and processes, which she has applied in over 150 successful projects for global corporations for over 10 years. Claire has almost 30 years' experience in brand management, brand planning and strategic market research with Fortune 500 companies and advertising agencies in both Europe and the US.

Books by Author

Marketing with Strategic Empathy

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.

Published: August 2016, Paperback,
EAN: 9780749477547

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