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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Constant Berkhout

Constant Berkhout is a passionate practitioner of retail marketing and shopper insights. As Founder and Owner of Rijnbrug Advies, a consultancy based in the Netherlands, and based on more than twenty years' experience at major companies including Ahold, De Boer Winkelbedrijven, Kraft Foods, Gillette/P&G and PepsiCo, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food and supplier clients.

Books by Author

Retail Marketing Strategy

Retail Marketing Strategy

Constant Berkhout


The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience.

Published: November 2015, Paperback,
EAN: 9780749476915

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