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About the Author

Darren Bridger

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

Books by Author

Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.

Published: February 2017, Paperback,
EAN: 9780749478889

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Decoding the Irrational Consumer

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.

Published: August 2015, Paperback,
EAN: 9780749473846

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