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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Dave Munn

Dave Munn has been the President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group.

Books by Author

A Practitioner's Guide to Account-Based Marketing

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.

Published: March 2017, Paperback,
EAN: 9780749479893

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