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Innovation and Best Practice
for Business Success

Established 1967

About the Author

David Bosshart

Dr David Bosshart is the CEO of the Gottlieb-Duttweiler Institute in Switzerland and an international lecturer on consumer trends, retail analysis and social change.

He is also the author of Cult Marketing and The Future of the Consumer Society.

Books by Author

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Cheap ?

David Bosshart


David Bosshart leads us to question our pursuit of unbridled consumer choice and low prices, and the effects that it is having on the world's economies and societies.

Published: May 2007, Paperback,
EAN: 9780749449933

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