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Innovation and Best Practice
for Business Success

Established 1967



About the Author

David James Hood

David James Hood is a specialist in competitiveness and proposition / revenue improvement and was an early innovator in modern digital and technology-led marketing. He has served on the UK's Marketing and Sales Standards Setting Body and the manufacturing trade body competitiveScotland. He is Co-Director of the 'Competitive SME' mission, Director of the Global Marketing Network's Online Community and serves on its Advisory Panel, and is the Commercial Director for Aqua Energy Scotland. He is also a Guest Lecturer at the University of Glasgow, and has previously held the role of Chair of the Chartered Institute of Marketing's technology group.

Books by Author

Competitive SME

Competitive SME

David James Hood

£24.99

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.

Published: February 2013, Paperback,
EAN: 9780749468507

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The Marketing Manifesto

The Marketing Manifesto

David James Hood

£19.99

The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy.

Published: February 2013, Paperback,
EAN: 9780749468521

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