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About the Author
Faris Yakob is the co-founder of Genius Steals, an itinerant strategy and innovation consultancy. Previously he was Chief Innovation Officer of MDC Partners; founding partner of digital agency Spies&Assassins; Chief Technology Strategist at McCann Erickson NY; and Digital Ninja at Naked Communications.
A respected thought leader in the field, Faris Yakob is a prominent speaker at international events and conferences, as well as guest lecturer for a number of universities. He received his Masters in English Language and Literature from the University of Oxford. Fast Company named him one of ten modern-day Mad Men. He is a contributor to their "creative brainstrust" and has written for Maxim, Financial Times, Forbes, Huffington Post, and most publications with 'AD' in their masthead.