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About the Author

Faris Yakob

Faris is the co-founder of Genius Steals, an itinerant strategy and innovation consultancy.

Previously he was Chief Innovation Officer of MDC Partners; founding partner of digital agency Spies&Assassins; Chief Technology Strategist at McCann Erickson NY; and Digital Ninja at Naked Communications.

Faris received his Masters in English Language and Literature from the University of Oxford. Fast Company named him one of ten modern-day Mad Men. He is a contributor to their "creative brainstrust" and has also written for Maxim, Financial Times, Forbes, Huffington Post, and most publications with 'AD' in their masthead.

Books by Author

Paid Attention

Paid Attention

Faris Yakob


Harness new models of advertising to create commercial stability within a changing digital landscape.

Published: April 2015, Paperback,
EAN: 9780749473600

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